#9 New Fashion Show Formats

screen shot from DigitalFashionShows.com / Source: KCD

With the fashions shows pilling up higher and higher each season, KCD, the PR firm that produces shows for top designers is now offering a new service where they produce entirely digital shows and make them easily accessible for exhausted editors and buyers. Stylist and designer, Rachel Zoe tested out the new format this past season. Rather than running around town in the crazy weather with her two kids, Zoe was able to take a break and watch the shows in the comfort of her own bed!
Many designers like Marchesa, Proenza Schouler, Anna Sui, Michael Kors, an Rachel Zoe herself are making their shows accessible by live-stream to the public. KCD’s Digital Fashion Shows, accessible only by password, plan to take the live- stream a few steps further. They are trying to replicate the live show experience as closely as possible through their industry portal with runway footage, behind the scenes peeks, and designer interviews.
The world is changing with all the new technology available and designers need to keep up!


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